A way of cooking, a way of life

Promoting our food products in a unique way. This is Carlo Cracco’s strategy for Italy. The famous Michelin-starred chef has even turned to agriculture, buying a farm with his wife: “It is our reservoir of raw materials. It is long and tiring work, but fundamental because I cannot depend on the market. We produce 70-80 varieties of vegetables, fruit, oil and wine. Having our own vegetables is a huge satisfaction and a treasure in terms of flavor, because our production is unique.”

According to Carlo Cracco, the key to 100% Italian production lies in the ability to transform and add value: "In food and wine, the products that are most representative of Italy,” he explains, are “those we don’t know, that we often take for granted and perhaps forget, but in reality, make the real difference. Tomatoes are not even Italian but we have valued them in a unique way. Our value is enhancing the products, our ingenuity, our vision, our experience. Therefore, the more unknown it is, the more value it has". It is our reservoir of raw materials. It is long and tiring work, but fundamental because I cannot depend on the market. We produce 70-80 varieties of vegetables, fruit, oil and wine

Are we doing enough compared to other countries? “You can never do enough,” he says, noting that in a country like Italy, very rich in biodiversity, it is not an easy task. “We are not a country with 5-10 products, we have a few hundred or perhaps even more; it is more complicated, but we have a whole culture to nurture.”