Green beauty in Singapore

And if we consider that the Italian cosmetics market is the third largest in Europe after Germany and France, with a total consumption volume of over EUR 10.6 billion in 2021 (data provided by Cosmetica Italia), the first and important Italian participation in Singapore – organized by the Bolognafiere Group and Informa Markets with Agenzia Ice – comes as no surprise: an Italy pavilion of nearly 11,000 square feet, with 72 companies in the skincare, haircare and packaging sector, and 26 other companies that exhibited independently, for a total of 98 Italian participants.

The Italian cosmetics market is the third largest in Europe after Germany and France with a total consumption volume of more than 10.6 billion euros in 2021

Mario Andrea Vattani, Ambassador of Italy in Singapore, underlined the importance of strategic access to the ASEAN market (South-East Asia), which is growing rapidly with a population of over 660 million and consumers increasingly concerned about the science and quality behind the products. Italy responds artfully to this demand with a combination of innovation and healthy and natural ingredients.

Certo è che con 1.202 espositori provenienti da 46 paesi, dall'Australia alla California a cui si aggiungono cinque Paesi dell'Africa occidentale (Benin, Burkina Faso, Ghana, Mali e Togo) l'appuntamento ha offerto ai partecipanti una prospettiva davvero globale sulle tendenze emergenti. “L'Asia è un mercato chiave per la cosmesi – ha detto Vattani – Un mercato che vale circa 227 miliardi di dollari entro il 2035.

Asia is a key market for cosmetics. A market worth about $227 billion by 2035

What is certain is that, with 1,202 exhibitors from 46 countries – from Australia to California plus five West African countries (Benin, Burkina Faso, Ghana, Mali and Togo) – the event offered participants a truly global overview of emerging trends. “Asia is a key market for cosmetics,” said Vattani. “A market worth about USD 227 billion by 2035. Its attractiveness is based on a growing middle class: a phenomenon common to all of Asia, where the segment counts for more than 50% of the total population. It has been observed that consumers in this part of the world want to discover and experiment, they research extensively online before purchasing, with an average of 8-9 touchpoints with a brand before buying the product, compared to 5-6 in the West. It is a rapidly growing market that we need to watch carefully.”