Why Mag 1861

Why Mag? Because in the world there is a desire for beauty, there is a great longing for Italy. And 1861 is our unity, the indivisible nation and identity that everyone recognizes in our exceptional creativity: fashion, art, design, food, manufacture born of natural beauty, born of our history.  

Everyone talks about it, everyone writes about it, few tell the story of this Italy. There’s no glossing over the news: either it is or it isn’t. Mag is the work of journalists used to chasing the news. Speed, accuracy, verification. We are there before it happens.  The goal is to get there first and finish well. After all, what does it take? Mad enthusiasm, a few decades of work, moving from place to place, even from one continent to another, children forgotten at school, an infinite number of mistakes, ups and downs, the right sources and a Machiavellian Fortune. Where were we: Mag's venture is to expand the story beyond the borders of the news. Words, images, colors, music. 

Take Maria Rita Nocchi, an experienced agency reporter. She starts with an event — the miart fair — explores it in every detail and then, when you least expect it, boom! the surprising story of ‘Chisel and Rifle’. No spoilers: read it for yourselves. 

Mag sets off in Capri. It heads for the South because summer is here and the season is already in full swing. Fully booked. “Sea and sun, bougainvillea and lemons,” Dolce Vita, tradition and innovation, “Emilio, Camille and Capri,” the fabric of Emilio Pucci, yesterday and today, as described in Mag by Laura Antonini. That summer feeling. There is a crazy desire for waves and vibrations, music and sea breezes, keels plowing through the Mediterranean, speedboats, puffed out sails, glistening harbors. Like the sea of Naples that grows like a Great Mediterranean Mother in the opening shots in 'The Hand of God', the wide-eyed little boy, the flashback by the director Paolo Sorrentino, the motorboat that travels towards Capri and goes “tuf, tuf, tuf”. Do you dream? I do.  

There is a crazy desire for waves and vibrations, music and sea breezes, keels plowing through the Mediterranean, speedboats, puffed out sails, glistening harbors.

Why Mag? We want to tell the story of the eternal exception called Italy, a place of creation, innovation and production. Unrivaled in style, record-breaker in exports. The daily business of men and women. We are accompanied on this journey by prestigious partners: Gambero Rosso (Italy at the table), Artribune (Italy on display), RDS (Italy on the radio), l'Automobile (Italy on the gas). The best in every field of creativity. We make a great team.  

Mag 1861 is an expanded universe. The sound vibration goes back and forth, travelling in the time machine. We can hear the orchestra, we’re running, and here he is, the San Gennaro of music, Pino Daniele presenting “Tullio De Piscopo on the drums!” and everyone goes crazy, because 'Yes I Know My Way'; of course we know the way, there’s no way we could get lost with those beats that we can still hear now, right now, always. The blazing memory of a concert that was a milestone moment for the music and imagination of a whole city: Naples, our first Mag trip. 

Why Mag? Because businesses have a story to tell: creative men and women, stories of families and communities, stories that began yesterday, stories that are centuries old. Stories.

Rosario Stanizzi, the reporter in whose eyes is reflected the wonder of that night in Naples, whose pen is transformed into percussion by Tony Esposito, the harmonies by James Senese and the red-hot sticks in the hands of Tullio De Piscopo. What a night! He was 16 years old; it was 1981. Rosario was in Piazza del Plebiscito, since that day, for him, it is 'Tutta n’ata storia' (a whole other story). Let's dance! With memories, love, a race and "O mamma mia / ho speso una follia / Volevo un Mercedes bianco / lo stereo e il servosterzo / che sballo / per portarti a Mergellina / la domenica mattina / oy yeah. (Oh, mamma mia' I spent a fortune / I wanted a white Mercedes / stereo and power steering / what a high / to take you to Mergellina / on Sunday morning / oh yeah!)".  

Yes, Naples. We get an inside view from Francesco Palmieri, whose pen hops from kung fu to tammurriata, from the biography of Bruce Lee to the Balzacian stroll through the heart of Naples, 'L’incantevole sirena' (The Enchanting Siren). Francesco, whose pen filled with black cuttlefish ink drips rhythmically through the smells, sights and sounds of the city. Read it; close your eyes and lose yourself in the wonder of Naples!  

Why Mag? Because businesses have a story to tell: creative men and women, stories of families and communities, stories that began yesterday, stories that are centuries old. Stories. So many stories! In a rapacious society, with no carpe diem; in a world that favors clicks and a quick glance; we still believe in the evocative power, in the MAGic of words. The time has come, all aboard. Hoist the anchor: the Mag cruise begins in the ocean of beauty.